I attempted to go to HEB once during the actual Super Bowl thinking it might not be packed. I was sorely mistaken. That place is like a grocery store battleground. Good prices and good though.

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Non paywall version: https://archive.is/2023.07.27-130434/https://www.dallasnews.com/business/retail/2023/07/27/h-e-b-and-inflation-shake-up-the-dallas-fort-worth-grocery-landscape/