i mean, thats great! but the moneys gotta come from somewhere, and in most cases someone else is being exploited.
most non-profits actually suffer from this issue where getting funding is the number one priority.
the organization has to bend its methods to what will look good on paper vs what would actually be best for their cause
this does not seem to be an alternative to the existing method of profiting from ads etc., but more of an additional way to make loads of money