Some time ago, concerned with toxicity on their World of Warcraft forums, Blizzard Entertainment decided to implement a “RealID” system which would attach the customer’s real name from their records to their forum post. In a sort of “self immolation” protest to show Blizzard how absolutely terrible the idea was, myself and a few others posted our own names willingly before the new system was implemented. It was predictably bad as you might imagine and the plans were scrapped entirely.
The problem with attempting to run a serious social media instance is that social media needs new content all the time or nobody will really ever check it… however, there is often not nearly enough good, serious, content to support it long term.
So you get progressively worse memes.