Can’t control colour temperature and brightness, and it’s a pain in the ass getting traditional bulbs to automatically turn on with your morning alarm!
That said I personally wouldn’t buy proprietary smart lighting - all my lights are running the FOSS WLED firmware, controlled through self-hosted HomeAssistant and HyperHDR.
Got a bunch of Athom bulbs (and smart plugs) along with a custom-built LED strip that’s attatched to the back of my TV!