That’s the idea behind the AdNauseum browser extension. “Click” on every single ad so that the data becomes worthless and the companies that are advertising have a negative return on investment. But it does mean that the ad server company gets more money.
About once a year, we get a Netflix subscription for about two months. Catch up on everything we want to watch, then cancel it.
After 6 months, Netflix forgets about you. Does that mean we count as a new subscriber every year? How many people like us are inflating their new subscriber number?