The guerilla marketing for Barbie pre release was next level and it quite literally inserted its tendrils into every form of Media they could fathom and it paid off in dividends, leading to over a billion dollars at the box office. While all Christopher Nolan had to do was hype up the formats and be Christopher Nolan. Haven’t seen either of the movies yet unfortunately, but plan to eventually.
The guerilla marketing for Barbie pre release was next level and it quite literally inserted its tendrils into every form of Media they could fathom and it paid off in dividends, leading to over a billion dollars at the box office. While all Christopher Nolan had to do was hype up the formats and be Christopher Nolan. Haven’t seen either of the movies yet unfortunately, but plan to eventually.