The non human animal thing is about the confusing attitudes & behaviors humans have towards them, and how they are unequally applied based on arbitrary traits or nebulous concepts. In other words, in consideration of those individuals who desire to not be used or exploited, why everyone currently exploiting them needs to consider changing those attitudes & behaviors.
Someone out there will be really determined to open this thing up to other platforms. Might take a year, but surely someone will crack the code.