Might surprise you, but on feeling scared: I once heard that a slim majority of SUV drivers were women. In some ways it makes sense - if they’d normally be vulnerable walking the streets alone, a less vulnerable vehicle gives them a feeling of safety.
It’s not a surprise. There’s some good analysis of vehicle advertisements, and one of the big emotions they push with SUV ads is the feeling of being safe in a ‘bad’ situation.
Might surprise you, but on feeling scared: I once heard that a slim majority of SUV drivers were women. In some ways it makes sense - if they’d normally be vulnerable walking the streets alone, a less vulnerable vehicle gives them a feeling of safety.
It’s not a surprise. There’s some good analysis of vehicle advertisements, and one of the big emotions they push with SUV ads is the feeling of being safe in a ‘bad’ situation.
Fear based advertising (in general)
Article that is often quoted about fear in advertising
That/why/how SUVs and crossovers are so popular
Fear in advertising SUVs