Isn’t that a prerequisite for enshitification? Publicly-traded companies are required (by law, I think) to maximize profits for their shareholders, even if that means utterly ruining their original product (Reddit, Boeing, etc.), yes? What do you think?
Enshittification happens due to greed and power; It’s just the process of removing the false mask of mutually-beneficient business.
First you make users think you’re beneficial to them, so they get locked in,
then you make businesses think you are beneficial to them, and get them locked in,
then you give up that facade and admit you don’t care about benefitting anyone but yourself.