Brin’s “We definitely messed up.”, at an AI “hackathon” event on 2 March, followed a slew of social media posts showing Gemini’s image generation tool depicting a variety of historical figures – including popes, founding fathers of the US and, most excruciatingly, German second world war soldiers – as people of colour.
If you create an image generator that always returns clean cut white men whenever you ask it to produce a “doctor” or a “business man”, but only ever spits out black when when you ask for a picture of someone cleaning, your PR department is going to have a bad time.
And even worse, it actually reinforces that image within users.